NIKITA & REYU’S CO-CREATION JOURNEY
The brief
Custom outfits to celebrate Reyu’s first birthday—fun, coordinated, and full of warmth, whilekeeping each family member’s look distinct.
The inspiration
The joy of turning one and the idea of celebrating together as Team Reyu. The mood was playful for Reyu and effortlessly cool for the parents.
Design details
For Reyu, we created a patchwork T-shirt with “ONE” at the back and a sunshine emoji patch on the front. Dad wore a white polo with “Team Reyu” on the front and “Dad 21” at the back. Mom’s look was a denim dress featuring frayed detailing on one side of the chest, “Team Reyu” on the other, and “Mom 11” at the back.
The final pieces
A coordinated family set—personal, playful, and designed to turn Reyu’s first birthday into a memory stitched forever.
