AKSHITA’S TRIBE CO-CREATION JOURNEY
The brief
Custom after-party T-shirts for the bride’s tribe—fun, coordinated, and packed with inside jokes that everyone could wear together.
The inspiration
Travel, friendship, and wedding madness. The idea was to create one common design language for the entire tribe while still letting each T-shirt feel personal and playful.
Design details
The front featured a single statement patch—a red car layered with travel-inspired elements likea flight doodle, globe motif, Malibu for the groom, and coffee for the bride. All elements cametogether as one unified patch.
The back carried quirky tribe codes such as “Dulhan Ki Jaan,” “Jhoota Chor,” “Certified Pataka,” “Dulhan’s Helpline Number,” and many more—each reflecting a different personality
from the bride’s squad.
The final pieces
Black T-shirts designed for the entire tribe—bold, coordinated, and full of memories—turning the bride’s gang into a statement crew for the after-party.
